Digital Marketing, BS

The Bachelor of Science in Digital Marketing gives students the knowledge and skills to incorporate a digital marketing strategy into an organization’s overall marketing efforts. Students will learn how to reach current and potential customers using digital tools, such as search engine optimization (SEO), social media marketing, paid ads, content marketing, among other digital marketing techniques. The student will connect the organization’s offerings to the needs of the customer utilizing highly targeted and results-driven marketing.

Degree Requirements

Program Learning Outcomes

Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.

Building upon a strong Bachelor of Science in Mass Communication and Bachelor’s in Business Administration programs, Digital Marketing graduates will gain vital and in-demand skills in a global economy with a changing marketing landscape.

Graduates of the Bachelor of Science, Digital Marketing program will be able to:

  1. Identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.
  2. Design, justify, and assess the impact of campaigns across the full range of popular digital channels.
  3. Build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.
  4. Assess the effectiveness of cross-channel campaigns in relation to broader business objectives.


Marketing Manager, Content Strategist, UX Developer, SEO and SEM Specialist