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Digital Marketing, BS

The Bachelor of Science in Digital Marketing gives students the knowledge and skills to incorporate a digital marketing strategy into an organization’s overall marketing efforts. Students will learn how to reach current and potential customers using digital tools, such as search engine optimization (SEO), social media marketing, paid ads, content marketing, among other digital marketing techniques. The student will connect the organization’s offerings to the needs of the customer utilizing highly targeted and results-driven marketing.

Program Learning Outcomes

Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.

Building upon a strong Bachelor of Science in Mass Communication and Bachelor’s in Business Administration programs, Digital Marketing graduates will gain vital and in-demand skills in a global economy with a changing marketing landscape.

Careers

Marketing Manager, Content Strategist, UX Developer, SEO and SEM Specialist

Requirements for BS in Digital Marketing

DMC I – Social Media Marketing

DMC II – Email Marketing

DMC III – SEO and SEM

DMC IV – Marketing Analytics

DMC V – Viral and Organic Growth

Course Descriptions

DMC I – Social Media Marketing

The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign which aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class has optional live sessions.

DMC II – Email Marketing

Email marketing is vital to modern businesses, and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions, and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions.

DMC III – SEO and SEM

When you’re looking to buy something, how do you find it? Often, you’ll ask Google. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help companies by making sure they are among the first options when someone does initial research. In this course, you’ll learn how to perform SEO and SEM activities to boost visibility and drive growth. You’ll work with Google AdWords and build strategies to promote a website. This online class has optional live sessions.

DMC IV – Marketing Analytics

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.

DMC V – Viral and Organic Growth

“Going Viral” is the goal of most web-based marketing content. Companies which generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, you will understand what drives viral sharing, and learn how to facilitate it. This online class has optional live sessions.

 

Find out more about RU’s new degree programs. Coming Fall 2022!