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Sports Management: Esports & Gaming Administration, BBA

The Esports and Gaming Administration program prepares graduates with a blend of business fundamentals and sports management knowledge needed to work across industries while also developing the skills to manage the gaming industry and the growing role of Esports within it.

Program Learning Outcomes

Building upon existing BBA programs, Esports and Gaming Administration graduates will gain vital and in-demand skills in a rapidly changing business ecosystem. Growing gaming companies and Esports leagues incorporate a variety of key stakeholders including game publishers, sponsors/advertisers, leagues and teams.

Careers

Gaming Analyst, Game Designer, Coach, Gaming Event Manager

Requirements for BBA, Esports & Gaming Administration

ESM I – Introduction to Esports Management

ESM II – Convention, Event and Trade Show Planning

ESM III – Distribution of Games: The Role of the Publisher

GDM I – Introduction to Games

Course Descriptions

ESM I – Introduction to Esports Management

Esports is one of the fastest growing industries, attracting 450 million viewers and generating over $1bn in revenue in 2020. This course will introduce you to the history of competitive gaming and will explore its ecosystem. You will learn to navigate Esports leagues, teams, players, publishers, tournament operators, media and affiliate organizations. Furthermore, you’ll get firsthand experience in analyzing the space.

ESM II – Convention, Event and Trade Show Planning

One of the major ways in which games are marketed to consumers is the convention. Shows like the Tokyo Game Show, PAX and E3 attract audiences ranging from 60,000 – 300,000 and serve as one of the best opportunities for game studios to generate excitement and favorable word-of-mouth for upcoming projects. Successfully executing a company presence at one of these shows requires a working understanding of budgeting, goal-setting, demo creation, logistics, staffing, merchandising, and ROI evaluation, all topics covered in this course.

ESM III – Distribution of Games: The Role of the Publisher

The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course explains the role of a publisher in game distribution and details the various channels by which a game can be distributed.

GDM I – Introduction to Games 

This course provides students with a broad overview of the games industry. It covers the state of the industry, the societal impact of games, and the fundamentals of game creation. Additionally, students will explore the different genres of games and improve their understanding of the heuristics and aesthetics of play. This course is created in accordance with the Unity Curriculum Framework and the IGDA 2020 education guidelines. This course requires no prior knowledge of game design or programming.

Find out more about RU’s new degree programs. Coming Fall 2022!