Mass Communication, BS

The Mass Communication program offers five tracks:

  • Broadcast media arts,
  • Digital media arts,
  • Graphic design,
  • Journalism,
  • Public relations,

Rochester University’s broadcast media arts, digital media arts, and graphic design tracks offers you hands-on technical programs through a special partnership with Specs Howard School of Media Arts. For journalism and public relations tracks, you will complete all coursework at Rochester University, including practical experience working with Shield Media, RU’s student media, and through a media internship.

Degree Requirements

Program Learning Outcomes

Graduates of the mass communication program will be able to produce all forms of mass communication by applying media concepts through writing, oral presentations and digital technologies;  critically evaluate their own work and that of others for accuracy, fairness, and clarity;  understand and evaluate historical and cultural forms of mass communication with special focus on professional  practices and audience diversity,  and apply professional ethical principles aligned to the first amendment with special focus on the relationship between media ethics and vocation.

Careers

Communications Director, Public Relations Manager, Public Relations Coordinator, News Producer, Television Producer, Radio Producer, Interactive / Digital Producer, Publications Editor, Journalist, Photojournalist, Copywriter, Digital Media Specialist, Digital Marketing Specialist, Social Media Specialist, Graphic Designer, Corporate Communications