Digital Marketing, BS (Accelerated)

Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.

Building upon a strong Bachelor of Science in Mass Communication and Bachelor’s in Business Administration programs, Digital Marketing graduates will gain vital and in-demand skills in a global economy with a changing marketing landscape.

Graduates of the Bachelor of Science, Digital Marketing program will be able to:

• Identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.
• Design, justify, and assess the impact of campaigns across the full range of popular digital channels. 
• Build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.
• Assess the effectiveness of cross-channel campaigns in relation to broader business objectives.

Total Credit Hours: 120

• General Education Core: 41 hours
• Digital Marketing Major: 36 hours
• Electives: 43 hours

• Student Business Senate